What do you need for a summer barbecue? What is the female client looking for
before going to work? Which brands will be most appealing to my supermarket
clients? These are, amongst others, the questions industry and commerce are
wondering about every day. The answers to those questions go back to superior
ones like: What is the best product range, the best merchandising and the
best product introduction?

Category-Management is the proper medium to answer these questions. The strategic
approach results in a systematic optimization of the product line and improves
the retail positioning.Category management is based on the product and market
know-how of industry and commerce. External data provided by market research
institutes completes the client image which is basing on the above mentioned know-how.

Category management makes use of that information to increase customer loyality,
to design a clear product profile, and to optimize income and efficiency.

Category management projects are always sophisticated, ranging from strategic planning
to the point of realization. On one hand, industry and trading concerns have to enter
into a partnership for data exchange, on the other hand this heterogeneous data extracted
from industry, commerce and market research needs to be unified, so that it can be joined
and analyzed within an intelligent business-intelligence system.

topcom disposes of a wide range of expert knowlegde as regards the consulting and
implementation of category management projects in industry and commerce. Basing on our
know-how within the fields of It-services and market research, we are able to offer you
an experienced project staff for the realization of your category management system.