The introduction of new product and services can result in a complete flop
if customer needs are unrecognized. A specific problem at the development
and evaluation of products, prices or market segments during the market
evaluation phase lies in the analysis of all product and market features
in interaction.
The question is, which target group will be soonest addressed by the
combination of brand names, design an price?

Conjoint-measurement is,in different specifications, a wide-spread method
for the analysis of integral concepts. With the help of cojoint measurement,
the complexity of coherencies may be represented transparently and supports
the minimization of the efficient risk of product introductions.

topcom looks back on long and established experiences. Already in 1976 one
of the topcom charter members used and advanced this method.

Basing on this knowlegde, topcom developed a service package for conjoint
measurement. With the help of this package, we are able to overcome the
confinements of merchantable conjoint-measurement software. It is thus
possible to analyze a nearly arbitrary number of product-, price-, and
market criteria in interaction.

By the large scale integration with the topstud productline, our software
for planning, implementing and analyzing quantitative studies may form a
new dimension in market research.