topcom Datenverarbeitungsgesellschaft
Complex Analyses Overview

Conjoint Measurement
In the face of increasing competitiveness, it is becoming increasingly important for firms
to know the exact preferences of their customers. Only those in the market who pinpoint
customer's needs exactly and at the right time are capable of offering their services
and products in a targetted manner. Conjoint Analysis mirrors the decisions made by
the customer realistically and provides information on his preferences.