Method Consulting in Summary
Magnitude Estimation Scaling
Market analyses characterised by a high degree of sensory
discrimination capability such as look, smell and taste require
flexible and objective methods as a basis. The Magnitude Estimation
Scaling method developed as far back as in the 1950s works with an
individual scale and offers a high measure of discrimination potential.
In addition the interval-scaled database allows the complete range of
statistical instruments to be used for analysis.