topStud comprises a product family based on the latest technologies for
planning, performing and evaluating quantitative studies. The high level
of integrity of the individual modules allows topStud to support drafting
the questionnaire, the CAPI and CATi field phases, the evaluation of
paper&pencil interviews, and screen-based Conjoint questioning, prize
tests and chip games.
The individual Developer, Analyzer and Interviewer module groups in topStud
are matched to one another in such a way that they can be integrated into
the existing market-research environment according to individual
requirements or used as standalone solutions. The modular character of
the system allows each firm to set up a market research system exactly
matched to their requirements and ensures a high level of investment security.
What is more topStud also offers a variety of default interfaces to systems
such as SPSS, Quantum, Excel etc. for continuing analysis.
topStud also features an import interface to the online surveying system
from Interrogare with IRQuest, and from Globalpark with "umfragecenter".
A complete study in topStud is set up via the import so that data cleaning,
coding responses to open questions and more is possible in topStud.