Conjoint Measurement in its various elements comprises a complete process
for analysing comprehensive concepts. This method allows you to clearly
represent complex correlations and minimise the commercial risk of
introducing a product.

topConcept comprises a combination of products and services, which can be
tailored optionally to the respective requirements of the customer for
Conjoint Measurement. The topConcept range of services includes the BASIC
and OPTIONAL modules in this context.